About

Hello there! I am Ella Louise Craig, welcome to my shop! I design and handcraft all of the products that I sell. Having a personal brand is very important to me, as the fashion industry heavily lacks this. I have not had any proper schooling in any sense of the fashion industry; I wanted this label to be completely unique to itself and reject the unethical ways of many popular clothing brands.

 

I greatly value the health of our planet and wanted to combine that passion with my love of creating. With that, I needed a way to express myself and create new things for this world without adding to our planet’s excessive waste. The solution? Well there’s a lot, but the main focus is sustainability. Elongating the life of materials we already have on this earth, and using them to create something new and useful! This is done in many processes (read more on the Sustainability page), and that is my main goal with this label. To ethically and sustainably produce eclectic one-of-a-kind pieces. I hope you find something you love and feel inspired to express yourself!